Marketing Analytics with GA4: A Practical Guide

This practical course introduces learners to Marketing Analytics using Google Analytics 4 (GA4). It provides a step-by-step introduction to understanding and analyzing website and user data to support better marketing decisions. Learners will explore the GA4 interface, understand key metrics and dimensions, analyze user acquisition and engagement, evaluate conversions and user behavior, and create meaningful reports and dashboards. The course also shows how GA4 data can be used to measure marketing performance, identify useful insights, and support data-driven decisions. The course is designed for marketing students, digital marketers, entrepreneurs, e-commerce professionals, and anyone who wants to develop practical skills in data-driven marketing. No advanced analytics or programming background is required. Basic familiarity with digital marketing and websites is helpful.